A puppy-shaped 3D purse, Chinese mask slippers, egg-tart shaped earrings and coin-featured silver rings, all these unusually artsy products can be found in HKTDC Design Gallery at Oriental Plaza Mall in Beijing.
Established by Hong Kong Trade Development Council (HKTDC) in 1991, the retail gallery is dedicated to promoting the creativity, innovation and excellence of Hong Kong products.
In 2009, the company began to tap the Chinese mainland market and opened its first shop in Oriental Plaza Mall. So far, 28 points of sale have been successfully set up in cities across China such as Beijing, Shanghai, Guangzhou, Qingdao and Wuhan.
“I believe the reason for opening our first store here was that the mall was under investment by Li Ka-shing and constructed in total Hong Kong style,” said gallery manager Chengdu Lin.
The shop, with a clean and bright design throughout, is divided into three themes: Designer Delight, featuring gifts, premium products, house ware, stationery and toys; Accessory Access, highlighting handbags and accessories; and Treasure Trove, spotlighting watches and jewelry.
Three different color themes give each unit a unique ethos and provide customers with a cozy and vibrant shopping experience.
“In our store, there are over 800 innovative products on display. But what we have is much more than that. Customers can search nearly 5500 products from more than 300 Hong Kong designers on our official website,” Lin said.
“One of the most popular brands in our store is B. Duck,” he added.
B. Duck, a small yellow duck, is an innovative brand owned by Hong Kong designer company Semk Products Ltd. Born in 2005, it was first launched as a waterproof bathroom radio.
“B. Duck appeared in our store for the first time in 2010. It became the top seller that year. Even now it has a high reputation among Chinese mainland buyers”, Lin said.
Apart from the 28 points of sale in China, the design gallery has also established online shops since 2015, in an effort to develop e-commerce opportunities. “Now customers can buy our products via the top 3 e-commerce platforms in China, which are Taobao, Tmall and JD.com.”
“Young people from 20-25 years old are our biggest consumers. However, I still remember a 70-year-old woman buying some stuff in our store,” Lin said.
Thanks to the support of Beijing locals, the shop attracted 1 million customers in 2016.
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